文/ sciascia @顶尖文案topys
要想在一大堆直邮件里脱颖而出,达至有效传播,Bulk猫砂店有绝招。
太了解猫咪习性的Bulk,在它们的直邮件了喷上了一层猫薄荷汁液。大约有70%的猫对猫薄荷的气味有反应,当它们得到有猫薄荷的玩具或猫薄荷草,就会把头贴在上面蹭啊蹭,然后就神志不清地在地上打滚、团团转,甚至流口水,还会舔食。一如你接下来看到的。
猫咪的神魂颠倒,引起主人的好奇。能如此了解猫咪的习性,Bulk所售的猫砂,猫咪也一定会很爱吧。
Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director: Leia Rogers
Copywriter: Bob Simpson
Designer: Lisa Nakamura
Print Producers: Cary Emley, Sue Wilkinson
Printer: Metropolitan Fine Printers
Editor: Chris Nielsen
Content Strategist: Leah Gregg
Cats: Mona, Bella, Ommie, Jojo, Paul, Linus, Malo, Taika, Riley, Gracie, Prince Ruv, Bagheera, Pebble
Published: February 2014