文 / sciascia @顶尖文案topys
小红帽去外婆家不再会遇见大灰狼,恶毒的皇后也没有办法找到白雪公主,匹诺曹奇妙旅程里的磨难也消失了……因为这个世界里有JEEP!
奇妙的旅程总是诱人去探险,但也伴随着种种未知的危险!不再靠步奔,让JEEP指南者2014为你护航,事先隔离“危险”因素,安全感妥妥的!充满童趣的画面让人忍俊不禁,活泼惹人爱。尽情去冒险,愉快到达目的地,乐享人生!
No more danger on the road.
Advertising Agency:DDB, La Paz, Bolivia
The highest safety features for the adventurous family.
Creative Director:Henry Medina
Illustrator:Henry Medina
Art Director:Crash Christian Morales
Copywriter:Bernardo Molina
Account Manager:Mariana Calvo