文 / sciascia @顶尖文案topys
海之碧蓝,海之清爽,海之夏日气息,在一支海蓝海蓝的雪糕上恣意挥洒。
海的激情,海的活力,海的迷人,在一口咬下去的雪糕印记上变成波涛澎湃、海豚逐浪,巧妙地传达出来。
来自雅马哈海事开放日的宣传,有木有听见大海的声音?(好想咬一口)
Advertising Agency:DLV BBDO, Milan, Italy
Executive Creative Directors:Stefania Siani, Federico Pepe
Associated Creative Directors:Valentina Amenta, Davide Fiori
Art Director:Davide Fiori
Copywriter:Valentina Amenta
Photographer:LSD
Additional Credits:Domenico Grandi, Neli Mechenska