文/弱ruo @顶尖文案topys
“饿货!来条士力架!”
在国内的士力架电视广告中,无论是林妹妹还是唐僧,最后的广告语都是——横扫饥饿,做回自己!
饿的时候,你可以是任何人,疯狂的科学家怪蜀黍、满脸皱纹的老婆婆,或者是疯狂的原始人,那么,来条士力架!横扫饥饿,做回自己!
Snickers:Mad scientist
(螺旋状旋转上升的结构,不禁联想到冈特兰堡的土豆海报呢~~~)
Snickers:Granny
Snickers:Apeman
Advertising Agency: IMPACT BBDO, Dubai, UAE
(梗是老梗,视觉冲击力还是很强大哒:D)
Advertiser's Supervisor: Charlotte West, Valdir Nascimento
Executive Creative Director: Fadi Yaish
Creative Directors: Gautam Wadher, Aunindo Sen
Photography: Carioca Studio
Account Supervisors: Talal Sheikh Elard, Samantha Stuart Palmer
Account Managers: Katie Guy, Melis Izgi