文/Alba @顶尖文案
不想被发射？那就系好安全带吧！
这是一则来自雪佛兰的公益广告，呼吁人们保持良好的驾车习惯，避免危险——系上安全带。
这组系列广告分别用了炮筒、投石器、人力弹弓表现没有系安全带的人随时都有被发射出去的危险。不系安全带所造成的伤害，显而易见！
平面中金属的冰冷感，更让人们加强警惕：DON'T TAKE RISKS. ALWAYS WEAR A SEATBELT！
Advertising Agency:dim&Canzian, São Paulo, Brazil
Chief Creative Director:Michele Dim D’ippolito
Creative Director:Michele Dim D’ippolito, Samuel Segatelli, Bruno Cirello
Art Director:Cristiano Franco, Sidnei Victor
Copywriter:Lucas Casao
Planner:Samantha Barbieri
Photographer:Monique Barros
Retoucher:Sandro Alves, Leco
Other Credits:Chief Creative Officer: Marcio Canzian Media Manager: Mauricio Belchior Media Assistent: Simone Pire
