文/ sciascia @顶尖文案topys
欢快的音乐,专心于手工的小正太,很美好和谐~
突然一声撕开的开门声,让人心悸。正太立马由喜转悲,这时才揭开谜底,他刚刚正在做什么……
Unicef防虐待儿童:特殊的柜子服装
最后一刻小男孩钻进柜子,孩子的动手天赋被用在了躲避爸爸的虐待上,让人揪心。把孩子的热情创作与冷漠的家庭暴力对比,渲染出一片无尽的黑暗气息。这么出乎意料的结局,也一定戳中了你的心。
Advertising Agency: Ogilvy & Mather, Chile
Chief Creative Officer: Cesar Agost Carreño
Creative Directors: Nicolas Neumann, Felipe Manalich
Art Directors: Gonzalo Navarro, Alejandra García
Copywriters: Nicolas Neumann, Felipe Manalich, Miguel Munoz, Matías Rodríguez
Agency Producer: Marcela Carcamo
Director: Sergio Pineda
Account Manager Carola Munita
Planner: Ranjiv Ramgolam
Published: January 2011