文/ sciascia @顶尖文案topys
智能机的蛋疼待机时间,在创意人的转化下,又促就了一次动人的传播。
对于智能机来说,电量就是其血脉。将公共场合的免费充电设施与献血海报巧妙结合,一根长长的输血管连接线极为引人注目。
如果你拿起它充电,就会赫然看见一行文案,直击心底:
"If you need, we're for you. Why not return the favor? We need blood."
“如果你需要,我们为您服务。为什么不回报以爱呢?我们需要血。”
先给予再得到,一个广告牌里透着智慧的光。利用人们“吃别人的嘴软”的小小羞愧心和感恩的心,这样的传播很容易就起效了。
Advertising Agency:Publicis, Sao Paulo, Brazil
Chief Creative Officer:Hugo Rodrigues
Creative Director:Leo Macias Creative, Kevin Zung Art, Rodrigo Guaxupé
Copywriter:Rafael Barreiros
Producer:Rita Vilarim, Emerson Russo, Thiago Loureiro
Planner:Juliana Laporta
Post Production:Burti
Photographer:Ricardo Barcellos
Retoucher:Adriano Idas, Laurêncio Vilela
Print Producer:Artfix
Account:Amanda Sampaio, Leila Correia, Gabriela Borges
Art Buyer:Selma Momosse, Natalia Souza
Media:Iuri Maia, Marcela Isa
Operation Coordinatior:Rose Ramalho