文/SCIASCIA@TOPYS
平面不平，交互时代，海报也在慢慢讲究与消费者的互动。
来自JWT为KitKat创意的“椅子”海报，真心让路人很欢喜。
KitKat一直强调停下来，休息一下。这则海报则不仅仅是赤裸裸的宣传口号，更是勇于实践，你只需将镶嵌在海报中的椅子拿下来组装一下，便可以立马变成一把椅子。
海报投放在公园与广场的入口。真心好实用。
Advertising Agency: JWT, Auckland, New Zealand
Executive Creative Directors: Peter Ogden, Angus Hennah
Art Director: Jordan Young
Copywriter: Mike Ramsay
Account Supervisor: Simon Fitch
Senior Account Manager: Louisa Redshaw
Photographer: Troy Goodall
Production Manager: Darryn Warhaft
Production: Carl Moody at Bootleg
Head of TV & Content: Megan Robertson
