文/SCIASCIA@TOPYS
大众的驾驶员警示系统是个很神奇的系统,系统能分辨出司机注意力是否集中,在司机分神之前予以警示。
平面创意很传神,尤其是如花篇,真心会让人立马回神。
如花篇
瀑布篇
大白鲨篇
Advertising Agency: Grabarz & Partner, Hamburg, Germany
Executive Creative Director: Ralf Heuel
Creative Director: André Price
Copywriter: Christian Kroll
Art Director: Ralf Gertzen
Account Supervisor: Benedikt Lemsky, Martina Thalhammer
Art Buying: Garnet Lange
Producers: Katrin Redeker
Final Artwork: Holger Rohmig