文/Missa@TOPYS
虽然难以想象水源枯竭，不过大熊猫、金丝猴濒临灭绝却是常识。
将水流设计成濒危动物和即将抽回的压迫感，配合动物们：啊，我不想死，我就要死了的表情，联想到它们屈指可数的存在，一旦灭亡便是历史，非法屠宰者可耻，浪费水资源同罪。人类未雨绸缪的深远意义是生存延续的高瞻远瞩。
ad创意简单直接，类比醒目~
Don't let water go extinct. Avoid wastage.(不要让水变成濒临灭绝动物，节约用水)
Advertising Agency: Portal Publicidade, São Paulo, Brazil
Copywriter: Enzo
Mazzamuto Effori
Art Director: Fábio Santos
Creative Director: Daniel Zini
Digital Artist: Guto Bordoni
Account Managers: Karina Chiavegatto, Natália Entenza Páttaro
