| My title is taken from the philosophy of the great financier (and fraud), Bernie Corhfeld. 我的题目是摘自大财政家（也是骗子）Bernie Cornfeld 的个人哲学。 Bernie became a multimillionaire in the years after World War II by selling mutual funds. More important, almost all of Bernie’s salesman became millionaires in their own right. The technique he used in interviewing to find the right people is fascinating. The key question was always: “Do you sincerely want to be rich?” Of course, we all want to be rich. The point is, do you sincerely want to be rich. Are you willing to do the work, to know what is required, to have the discipline -- and make the personal sacrifices -- to be rich? There’s a story about Marion Harper, who built Interpublic, chiding his executives on a Friday night in Kansas City ”You are too home-oriented.” Perhaps an extreme example. Do you sincerely want to succeed? David Ogilvy said, “If you are tend your rose garden, I’ll admire you the more, But don’t complain when you don’t get promoted.” Of course what David did was to tend his rose garden and do more work than anybody else in the place. You are about to catriculate in the Ogilvy & Mather account training program. We’ve been running this program for over 18 years, honing improving it each year. By now, it is probably the best training program in the business. A graduate school in advertising administration. It’s all here …if you want to take advantage of it. So her are some thoughts for you to keep in mind as you embark on your account management career:
1. Remember that clients hire us for advertising …
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