文/Missa@TOPYS
广告有三宝：萌宝、两性、励志不得了！
想要点击率：萌、腐、贱一个不能少！
当肉嘟嘟的的小公举一脸傲娇摆起舞步的刹那，John Lewis就已经成功了一半！紧接着我们幸灾乐祸地看着小公举熊熊地把小家当成舞台与道具，沙发、桌子、窗帘、小车、植物，杯子，墙画等跟着乱颤，各种惊心动魄，小公举‘摧枯拉朽’的功力也逐渐炉火纯青，纵情投入，潇洒流畅，乐止舞毕感谢观看。
这是John Lewis家庭保险广告，你是否看着旋转的杯子，墙画紧张地不得了，这是一个与熊孩子之间的战役，你还是默默买一份保险投降吧！
John Lewis：小公举让她熊吧，买了保险就不会辣么碎心了~
Advertising Agency: Adam&EveDDB, London, UK
Chief Creative Officer: Ben Priest
Executive Creative Director: Richard Brim
Copywriter: Jo Cresswell
Art director: SianCoole
Planner: Tom Sussman
Media agency: Manning Gottlieb OMD
Media planner: James Parnum
Production company: Blink
Director: Dougal Wilson
Editor: Joe Guest / Final Cut
Post Production: MPC
VFX Supervisor: Tom Harding
Colourist: Jean Clement-Soret
Executive Producer: Julie Evans
Post Producer: Hannah Ruddleston
Soundtrack name and composer: Tiny Dancer – Elton John
Audio post-production: Anthony Moore / Factory
