代理:nonbox
简析:The work is intended to compliment a series of
television commercials developed by adidas national
agency that tout the Gigaride technology that promises
"Unstoppable Cushioning."
The work had to technical enough to appeal to running
enthusiasts, but also intesting enough to stop a younger
consumer looking for an everyday shoe.
nonbox had to work from an existing creative concept
showcased in a series of 30-second television
commericials. The commercials had the benefit of time to
tell their story whereas the nonbox design team was
limited to expressing the same message in one frame--be
it a poster, window banner or POS insert.