文/浅仓@TOPYS
Purdy是一家专卖绘画笔刷的品牌。他们的户外广告非常有意思，不用喷绘，不用打印，而是直接选用一支Purdy XL号笔刷，在纽约街道上刷出来一块特别的平面“海报”。
重点是，他们故意避开那些平滑完整的地方，而是选择覆盖尽可能多的杂物，包括自行车、梯子、窗户、垃圾桶，还有一只鸽子……好吧鸽子确实是假的。“海报”之内的物品全都被漆上了黄色，并配以广告信息，以此来表示Purdy笔刷可以轻松在砖、玻璃、木材、金属、塑料凳任何材质上挥毫漆色。
Purdy还用小号笔刷创作了砖缝海报。
让产品本身直接参与广告制作，已是灵活作业，把制作过程拍摄下来，就成了TVC宣传片，真是很会省事儿啊！
Client: The Sherwin-Williams Co.
Brand: Purdy
Contact: Ian Gresham
Senior Vice President of Marketing, Diversified Brands
Agency: Deutsch
Executive Creative Director: Menno Kluin
Creative Directors: Sam Shepherd, Frank Cartagena
Project Manager: Marea Grossman
Art Director: Ilana Wolstein
Art Director Intern: Sudarshan Waghmare
Copywriter: Fanny Josefsson
Copywriter Intern: Joy Chakravorty
Associate Design Director: Brian Gartside
Director of Print & Art Production: Sarah Manna
Designer: Belen La Rivera
Producer: Heather Black
Set Design: Latisha Duarte
Retoucher: Brian French
Editor: Aaron Schillinger
Shoot Location: Brooklyn, NY & Cleveland, OH
Additional Credits:
Group Account Director: Tyler Helms
Account Director: Lisa Chad
Account Supervisor: Mark Donohue
