All dressed up and nowhere to go
Fashion ads are all about cool detachment, but in this
fashion-spoofing anti-smoking work from Foote Cone &
Belding in Singapore, the detachment and the chill are
brought on by death itself―which has caught the model
shown here in a curious Civil War battlefield-type pose.
Other headlines in the series: “Lung cancer doesn’t go
with Christian Dior” and “Out: cervical cancer. In:
tulle.” The ads send viewers to a Web site, Get Fresh,
that has a completely different vibe―sunny and
cartoony―and includes chatty blogs by ex-smokers. Via
Coloribus.
