文/浅仓@TOPYS
去年保险公司Geico出了一系列木头人广告，让你舍不得快进，不仅被Adweek认为是2015最棒的campaign，还一举拿下戛纳大奖。延续同一个Unskippable（无法跳过）的campaign，今年的广告形式有所不同，由于Youtube的15秒片头不再有跳过广告的按钮，这一次Geico索性自己主动跳过关键剧情，只给你看开头和一个出乎意料的结尾。
显然，又是以退为进，观众的好奇心再次被引爆了。
（由于youtube视频上的快捷键无法照搬，只能手动点开观看完整剧情咯！）
人钓鱼，怎么却被鱼钓了呢？
人熊之恋？不忍直视！！
就看这一点完全摸不着头脑啊！
说实话，唯独电梯这一支，看了完整剧情依然没懂是在干什么……
不管怎么说，Geico总是有办法让你看完所有剧情，能点跳过时是观众不愿点，主动给跳过了观众又自觉点开看，不强迫你的意愿，更不强奸你的眼球，用跳脱的创意挑逗观众好奇心，从而掌握主动权，这才是最值得学习的地方。
CREDITS
Client: Geico
Vice President, Marketing: Ted Ward
Senior Director, Marketing: Amy Furman
Director, Marketing Media Advertising: Bill Brower
Sr. Mgr., Broadcast, Outdoor, Print & Sports Marketing: Melissa Halicy
Marketing Supervisor: Mike Grant
Marketing Buyer: Tom Perlozzo
Marketing Buyer: Brighid Griffin
Marketing Coordinator: Julia Nass
Agency: The Martin Agency
Chief Creative Officer: Joe Alexander
Group Creative Director: Steve Bassett
Group Creative Director: Wade Alger
Creative Director (copywriter): Neel Williams
Associate Creative Director (art director): Mauricio Mazzariol
Executive Producer: Brett Alexander
Broadcast Producer: Liza Miller
Junior Broadcast Producer: Coleman Sweeney
Group Account Director: Brad Higdon
Account Executive: Allison Hensley
Account Coordinator: Allie Waller
Business Affairs Supervisor: Suzanne Wieringo
Financial Account Supervisor: Monica Cox
Senior Production Business Manager: Amy Trenz
Project Manager: Karen McEwen
Production Company: Furlined
Director: Nick Ball
President: Diane McArter
Senior Executive Producer: David Thorne
Executive Producer: David Richards
Producer: Jason Gilbert
Editorial Company: Cut + Run
Executive Producer: Carr Schilling
Producer: Annabelle Dunbar-Whittaker
Editor: Frank Effron
Assistant Editor: Brian Meagher
Telecine: MPC
Colorist: Ricky Gausis
Animation/VFX: MPC
Executive Producer: Lexi Stern
Senior Producer: Juliet Tierney
Production Coordinator: Valentina Cokonis
Line Producer: Deepanjali Singh
VFX Supervisor: Gizmo Rivera
VFX Supervisor/Nuke Lead: Jim Spratling
Comp/Prep Lead: Avinash Bhandary
Roto Lead: Sivakumar R
Music: Black Iris
Executive Producer: Jon Spencer
Senior Producer: Amanda Patterson
Executive Creative Director: Justin Bailey
Creative Director: Rich Stine
Composer: Justin Bailey
Audio Post Company: Rainmaker Studios
Engineer/Mixer: Jeff McManus, Mike O'Connor
