文/弱ruo @TOPYS
提到口香糖,箭牌可谓是口香糖品牌中的老大哥,也一直建立了良好的口碑。
Classics last longer——经典更持久。
三幅平面借用经典的童话故事或是文学著作,用俏皮的形式阐述了主题。
经典口香糖的带状形态形成的迷宫,将“持久”这个状态视觉化,主题一目了然,并使画面更具耐看性。
红绿的经典配色沿用了箭牌口香糖的传统,这个红配绿可是相当的舒服呢!
Classics last longer——小红帽
Classics last longer——夏洛克福尔摩斯
Classics last longer——白鲸
(能久过炫迈啦~)
Advertising Agency: BBDO, Dusseldorf, Germany
Chief Creative Officers: Wolfgang Schneider, Darren Richardson
Executive Creative Director: Darren Richardson
Creative Managing Director: Kristoffer Heilemann
Creative Director: Fabiano Oliveira
Art Directors: Thiago Di Gregorio, Fabiano Oliveira
Copywriter: Mike Bayfield
Graphic Designer/Illustrator: Miguel Chordá
DTP/Retouch: Farhad Abasov
Client Service Director: Sabine Frank
Group Account Director: Pascal Vrinssen
Senior Account Manager: Sandra Kapitany