文/浅仓@TOPYS
能把曾经吹过的牛哔~变成现实,才是真正的牛哔~。
通过多年的努力,德国洗涤剂品牌Pril终于兑现了诺言,如约生产出“只要一滴就能强力洗净一叠盘子”的强力浓缩洗涤剂。为了宣传这一优势,代理公司TBWA/RAAD Dubai专门为其打造了一款超级迷你瓶装,这瓶身与正常瓶身包装别无二致,只不过,每瓶只能装下一滴洗涤剂。
因为自从Pri大放狂言至今,已经出现了叫嚣同样口号的模仿者,好在模仿的只是那一个牛皮而已,为了比别人先走一步,Pri动了真格,于是大家才能真正用手指感受到一滴装洗涤剂的存在。
一滴装洗涤剂自然不会用作正常售卖,据悉目前已经进入超市作为样品,小存在变成大噱头,想必顾客很难不为这萌萌的小瓶驻足把玩。
↑只要一滴,就能洗净一叠盘子。
Design Agency: TBWA\RAAD Dubai
Project Type: Produced, Commercial Work
Client: Pril
Location: Dubai, United Arab Emirates
Packaging Contents: Dishwashing Liquid
Packaging Materials: Plastic - See more at: http://www.packagingoftheworld.com/2016/04/pril-one-drop-bottle.html#sthash.HWmuZEzh.dpuf
Project Type: Produced, Commercial Work
Client: Pril
Location: Dubai, United Arab Emirates
Packaging Contents: Dishwashing Liquid
Packaging Materials: Plastic - See more at: http://www.packagingoftheworld.com/2016/04/pril-one-drop-bottle.html#sthash.HWmuZEzh.dpuf