文/浅仓@TOPYS
有时候，认认真真地想创意还不如随随便便灵机一动。
怎么让超市里的冷冻鱼看起来更新鲜？让它动呗！
怎么想的？懒得想呗！
当然，这并不是利用了宇宙高精尖保鲜科技让鱼存活，也不是死不瞑目的鱼儿突然诈尸，只是波兰Y&R公司在创意实验室Jacker The Maker和产品制造公司Raymond的协助下导演的一出恶作剧：看起来不过是鱼装在盒子里，但只要有顾客一靠近，盒子里的无线传感器就即刻被激活，鱼就“活”了，摇头摆尾像极了刚被捕捉上岸的样子。
这么“活”蹦乱跳的有趣体验，我乐意被骗！
为了便于传播，Y&R把顾客不小心激“活”鲷鱼、鲭鱼、罗非鱼的过程放到了网站上。
下面这个视频揭穿了他们的恶作剧。
CREDITS
Client: Mila
Agency: Y&R Poland
Executive Creative Director: Luis Tauffer
EVP, Global Director of Creative Operations: Paul Schulman
Copywriter: Luis Tauffer
Art Director: Tomaz Wozniak
Art Director: Piotr Jakubowski
Copywriter: Michal Konert
Account Manager: Paula Gurgul
Managing Partner/Y&R Mobile: Romek Lubczynski
Web Developer: Adam Karpowicz
Managing Partner/Labstore: Grzegorz Sierzputowski
CEO: Michał Kazimierczak
Chief Creative Officer/Y&R Europe: Jaime Mandelbaum
Creative Lab: Jack the Maker
Technological development
Production Company: Raymond
Head of Production: Piotr Owsianka
Agency Producer: Agnieszka Fatek / Jan Deluga / Michał Zamencki
Print Producer: Rafal Pawela
DTP: Darek Kurnikowski
Video Director: Piotr Janowski
DOP: Lukasz Gutt, Sebastian Kniza
Set designer: Paulina Szpila
Photographer: Katarzyna Hryciow /Jacek Kolodziejski/ Anna Loskiewicz
Video Editor: Ziemowit Jaworski/ Stephan Stefanski/ Jan Taras
Video Production: Mniam TV
Post Production: Badi Badi
