Asia Pacific Advertising Festival 2006 : IBM ThinkPad "Fingerprint Launch"












Context: Present IBM's most advanced Thinkpad security system to prospect in a way they will remember
Philosophy/Solution: Let prospects experience the idea behind the technology first hand.
Results: The IBM PCD website saw a substantial increase immediately. The client also received over 30 calls within a few days of the mailing, positively commenting about the DM piece and turning into solid leads
Title: "Fingerprint Launch"
Agency: OgilvyOne Beijing
City: Beijing
Advertiser: IBM
Brand Name: IBM
Product Name: ThinkPad
Business Sector: Computers, PDAs & Calculators
Country of Production: China
Type: Direct Mail
Awards: Asia Pacific Advertising Festival (AP AdFest), 2006 (Silver) for Flat Mail

--------------------
   


ThinkPad Fingerprint Launch 2006 Festival Pacific Advertising Asia
Asia Pacific Advertising Festival 2006 :  IBM ThinkPad  "Fingerprint Launch"
insun
2006-06-27 23:22:55
你可能对这些感兴趣
绊住路人的“猜单词挑战”,答案就在题目里?
如果生活赐你悲剧,把它做成玩具吧!
爆火15分钟的数字艺术家,是怎么捕捉到那一刻的?|全时漫谈
你这病,少上点班就好了
他们吞下生活的五味瓶,变成笑话讲给我们听|灵感手抄本
工作暂停,为韩女文学的第一枚诺奖举杯|灵感手抄本
下载TOPYS APP
随时随地获取新鲜灵感
立即下载