文案:imagine……
TOPYS | RAMBLE:
除了想象,我们还能做什么?
最高妙的广告不是把消费者的脑子添满,
而是布置了一条导火索,并在接触你内心的瞬间点燃它。
广告已然抛出的球。你,接不接得住?
将陆续将2006年嘎纳广告节的获奖作品介绍给大家,
有些不全、不妥、不准确之处,
希望集约众人智慧,一起参详,共同提高。
Type Of Advertisement: Newspaper
Category: Entertainment & Leisure
Title: PERISCOPE
Advertiser: LEGO
Product or Service: LEGO CONSTRUCTION BLOCKS
Entrant Company: FCB JOHANNESBURG
Country: SOUTH AFRICA
Advertising Agency: FCB JOHANNESBURG
Country: SOUTH AFRICA
Creative Director: Brett Morris
Copywriter: Lance Vining
Art Director: Lance Vining/Charles Foley
Photographer: Gerard Turnely
Typographer: Lance Vining
Account Supervisor: Joanne Donald
Advertiser's Supervisor: Gavin Mansour