TR：1）单纯：只抓一个点； 2）极致：不留余地，将它推向顶峰。个人认为相比于 LEVI'S “直”系列等其它广告，这套创意算是比较一般。
Type Of Advertisement: Newspaper
Category: Clothing, Footwear & Accessories
Title: SLIM FIGURES
Advertiser: LEVI STRAUSS & CO. INDIA
Product or Service: LEVI'S SLIM JEANS
Entrant Company, City: JWT INDIA, Mumbai
Country: INDIA
Advertising Agency, City: JWT INDIA, Mumbai
Country: INDIA
Creative Director: Senthil Kumar/Agnello Dias/Bruce Matchett
Copywriter: Karan Amin/Prahlad Nanjappa
Art Director: Hital Pandya/Vivek Kakkad
Illustrator: Nilesh Naik
Account Supervisor: Jaskaran Kapany/Anuj Kacker
