SLEEPLESS CAKE STORE 睡不着蛋糕店

SLEEPLESS CAKE STORE

睡不着蛋糕店


From concept to empire, to become an active creative city-premier creative brand-ready for JIMUU。JIMUU plot tailored "sleepless cake shop", through a full set of visual performance beyond the Wuhan level, and the concept of a monthly The overall planning / implementation, to ensure that the virtual brand far away from those who operate for a long time industrial organization more texture, more system, even more attention.

从空有概念,到成为活跃江城,首屈一指的创意品牌——随时关张为积慕JIMUU量身企划的「睡不着蛋糕店」,通过远超武汉水准的全套视觉表现和每月一场的概念总策划/执行,确保了这个虚拟的品牌要远比那些运营多时的实业机构更有质感,更成体系更受瞩目。



JIMUU×Today Today, with ABSOLUT VODKA's sponsorship,the first vocal 「can not sleep the cake shop」has captured the attention of high-quality visitors from the very beginning.


积慕JIMUU×Today 今天,外加ABSOLUT VODKA 伏特加的赞助,让首次发声的「睡不着蛋糕店」,一开始就俘获了优质客群的注意力。


睡不着蛋糕店第一场活动物料


Sleepwalking

Bookstore

书屋梦游记


The second theme activity, "Sleepwalking in a Bookstore",which is unable to sleep at the cake shop, is a creative project aimed at the specific environment of the Cheers Bookstore. The brand is upgraded through visual presentation and game planning. This is a spontaneous participation of urban youth, queuing up for two hours late at night activities.

睡不着蛋糕店的第二场主题活动——「书屋梦游记」针对卓尔书店的特定环境作创意策划,通过视觉表现和游戏策划将品牌升级。这是一场城市青年自发参与、深夜排队两小时的活动。


睡不着蛋糕店第二场活动物料


Drunk

Autumn Night

秋风沉醉的夜晚


This is the third episode of "Can not Sleep Cake Shop,"and we are on the Yangtze River, where everyone finds it incredible.The sleepy thoughts rippling on the vast river, inspired by the sweetness of cake and performance art, romantic evening.

这是「睡不着蛋糕店」的第三场,我们开在了所有人都觉得不可思议的长江上。把睡不着的思绪荡漾于广阔的江面,在蛋糕的香甜和行为艺术的启发中,收获浪漫夜晚。


睡不着蛋糕店第三场活动物料


Not Automatic Emotional

Vending Machine

不自动情绪售卖机


In less than three months, through the all-out planning and execution at any time, the IP of "Can not Sleep Cake Shop" is now open to commercial cooperation and naming it and has developed the brand's original product, not a vending machine.

三个月不到的时间,通过随时关张的全方位策划、执行,「睡不着蛋糕店」 的IP 现已对外开放商业合作、冠名,并开发了品牌旗下的原创产品―不自动售卖机。


睡不着蛋糕店不自动情绪贩卖机


睡不着蛋糕店活动视频:

https://v.qq.com/x/page/d0535f6v1cb.html?



Production:ONOFF 随时关张

快消品 原创IP 视频 创意广告
SLEEPLESS CAKE STORE 睡不着蛋糕店
leahhhwan
2017-12-20 21:30:15
你可能对这些感兴趣
拿下十一座D&AD铅笔奖的TVC,长什么样子? | 创意白皮书
有灵感了!原来都在葡萄牙的建筑里
小时候不吃的面包边,长大后派上大用场了
好久不见的长文案,但这次你不必看完
今年One Show不光颁奖,还总结了一些创意趋势丨创意白皮书
下载TOPYS APP
随时随地获取新鲜灵感
立即下载