Mtv approached us to produce a large promotion for the Mtv Day 2007. As well as providing almost 20 distinct promotional pages for various italian magazines they asked us to “cover” an entire train station, in Milan, with our Possessed by Music concept. Our answer was “Hell yeah!”.
We rolled up our sleeves and go to work, delivered over 40 different advertising panels to cover every single wall, elevator and column. The most spectacular (and funniest) one was a 6 meter square panel that was placed over the floor at the main entrance of Cadorna Station in Central Milan. This piece of work has been our greatest “possession” to date!
Agency: Mutado, Milan, Italy
Creative Director: Mauro Gatti