Saatchi&Saatchi 南非 Osram照明公司 广告 Only use electricity when you need it.





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“Only use electricity when you need it.”

This outdoor idea not only embraces the media at its disposal but also gives consumers a realistic world of advice to help tackle the current energy crisis in South Africa. The execution ensures that the consumer interacts with the message when a light is triggered by a sensor as they approach the bus stop - illuminating the shelter as well as the message, which reads: “Only use electricity when you need it”. This bus shelter is a strong reminder of how simple it is to save energy, by switching off a light when it’s not a use. And, so one of the world’s largest energy saving light bulb manufacturers, it shows that Osram is committed to educating consumers on just how easy it is to use energy.

Advertising Agency: Saatchi&Saatchi, Cape Town, South Africa
Creative Director: Anton Crone
Art Director: Gareth Cohen
Copywriter: Rolf Fitschen



 

   


MORE……

DDB 澳大利亚 McDonald’s Night 候车亭广告可以这样做



Only electricity when need 广告 公司 南非 Osram 照明
Saatchi&Saatchi 南非  Osram照明公司  广告  Only use electricity when you need it.
insun
2008-08-26 21:08:50
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