BBH,London,British Airways,英国航空公司广告, Terminal 5 Is Working…






BA Terminal 5 ad, taken on August 4, agency: BBH London, creative director: Mick Mahoney, creatives: Brad Woolf and Dan Bailey

After its nightmare launch of the new Terminal 5 at Heathrow Airport earlier this year, British Airways has some serious image management to do. Enter its new series of ads, from BBH in London, which cut right to the chase with the tagline ‘Terminal 5 is working’.

The campaign adopts a documentary style and emphasises how key aspects of the airport experience - such as going through security, flight punctuality and baggage handling, which were some of the core issues effecting the terminal launch - are now working smoothly.









   

Terminal 5 ad taken on August 5

Images of real passengers will be taken daily at the airport and used alongside facts about their journey in an attempt to reflect genuine customer experiences at the terminal. Two photos have been released so far and rather than showing passengers sobbing over lost baggage or Naomi Campbell decking a police officer, they reveal a calm, if suspiciously empty, terminal.






   

广告 Terminal Working 航空公司 英国 British Airways London
BBH,London,British Airways,英国航空公司广告, Terminal 5 Is Working…
insun
2008-10-15 06:05:40
你可能对这些感兴趣
你这病,少上点班就好了
他们吞下生活的五味瓶,变成笑话讲给我们听|灵感手抄本
爆火15分钟的数字艺术家,是怎么捕捉到那一刻的?|全时漫谈
如果生活赐你悲剧,把它做成玩具吧!
工作暂停,为韩女文学的第一枚诺奖举杯|灵感手抄本
绊住路人的“猜单词挑战”,答案就在题目里?
下载TOPYS APP
随时随地获取新鲜灵感
立即下载