(Dubai Lynx Awards 2008, Outdoor Grand Prix)
The billboard is strategically positioned on a promenade. It has an unspoiled view of the sea and skyline behind it. The woman's hair is die-cut in the billboard to capture the variations of Koleston Naturals colors through the different phase of the day and night.
The billboard is strategically positioned on a promenade. It has an unspoiled view of the sea and skyline behind it. The woman's hair is die-cut in the billboard to capture the variations of Koleston Naturals colors through the different phase of the day and night.
AGENCY: H&C-Leo Burnett Beirut, Lebanon.
Executive Creative Director: Bechara Mouzannar
Creative Director: Celine Khoury
Art Director: Areej Mahmood - Caroline Farra - Yasmina Baz
Account Supervisor: Youssef Naaman
