Get a world view，Read The Economist.
观天下，读《经济学人》。
“Get a world view” is the headline for a new U.S. ad campaign launched by The Economist, and it has been expressed in a variety of executions that capture the intelligence and substantive content of the magazine and its readers. “Newton’s Cradle” uses a well-known executive desk toy to demonstrate how events in one part of the world are felt across the globe.
| Product: |
The Economist |
| Agency: |
BBDO New York |
| Creatives: |
David Lubars, Bill Bruce (Executive Creative Director)
Kara Goodrich (Art Director)
James Clunie (Copywriter) |
| Country: |
United States of America |
