OgilvyAction, 阿姆斯特丹,MTV 改善全球变暖倡议 Switch Global Warming













Switch is MTV Networks International’s Global Climate Change Campaign. They are always looking for ways to get people involved in the global warming issue and drive them to the the MTV Switch website, without necessarily using expensive media. To make people aware of the rising sea level because of global warming, they confronted them in an amusing way with a serious message using a floating board in the Amsterdam canals. This board seemed to be held by a submerged man with just his hands sticking out of the water. In reality it was two arms mounted on a small remote control submarine. The copy said: Global Warming. What’s all the fuss about? Find out for yourself www.mtvswitch.org. Because of the massive positive feedback. MTV is not only looking to extend the promotion to other Dutch cities, but also to air it on TV.

Agency: OgilvyAction, Amsterdam

   

Switch Global Warming 倡议 全球 阿姆斯特丹 改善 OgilvyAction
OgilvyAction, 阿姆斯特丹,MTV 改善全球变暖倡议 Switch Global Warming
insun
2008-11-07 03:58:14
最新评论(3)
我还以为是电脑屏幕截图。。。
创意算很不错,但若能更自然相关性更强就好了
办公三件套
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这是一只大橘……猫?
这次,他们用42台手机拍了部MV
“小孩能看懂,大人能看深。”和群玉山聊聊他们的新作
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