还记得小时候玩的随着视角改变而变幻画面的三维卡片吗?它也可以生发大创意哦:)
海报中的仁兄,初看是在打哈欠,走过去,发现原来还可以是张着大嘴吃汉堡。哈欠时间,一样可以是汉堡时间!
This lenticular poster from DDB New Zealand demonstrates that no matter how late it gets, you can always grab a bite at McDonald’s.
Advertising Agency: DDB, Auckland, New Zealand
Executive Creative Director: Toby Talbot
Creative Group Head: Paul Hankinson
Head of Art: Mike Davison
Senior Art Director: Pete Thompson
Creatives: Damian Galvin, Carlos Savage
Photographer: Spid
Retoucher: Gordon Moir
延伸阅读:其它 麦当劳,McDonald’s 广告