黄金假期(Golden Holidays),旅游宣传,飞机上的小桌板













   





   




Golden Holidays consist of Malaysia Airlines packages that target the domestic market with attractive prices (flight + accomodation). The task was to cross-sell the packages to current passengers debunking the perception that traveling with Malaysia Airlines is expensive. Stickers were placed onto the pull-down meal tray on-board selected Malaysia Airlines domestic flights making the captive audience “feel” their next holiday.

Advertising Agency: Ogilvy & Mather, Kuala Lumpur, Malaysia
Executive Creative Director: Daniel Comar
Creative Directors: Brian Capel/Kamal Gangaram
Art Director: Jarrod Reginald
Copywriter: Jarrod Reginald
Photographer: Jessie




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其它用 小桌板 的创意

  • Sony Vaio - Guerrilla Train 媒介创意 Sony Vaio - Guerrilla Train 媒介创意





    其它 假期、度假  广告

  • 宣传 机上 小桌 旅游 Holidays 假期 Golden 黄金
    黄金假期(Golden Holidays),旅游宣传,飞机上的小桌板
    insun
    2008-11-21 03:04:31
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