AKQA：耐克,Nike Women “Be Transformed” 自信蜕变

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 Hannah Lo(马来西亚自由搏击运动员)










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Nike Zoom Sister One+打造自信女性




 


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2008年1月15日，耐克推出了名为“Be Transformed我的蜕变”的推广活动。此次活动是为亚太地区专门打造的，通过展现了当今女性的各种训练方式，展现运动所带来的巨大变化??这种变化不仅来自体态，更来自女性更加自信的心态。此次“Be Transformed我的蜕变”活动邀请了那些通过运动而使自己发生积极变化的女性，让她们用别具一格的方法来讲述各自的经历。

整个推广活动包括印刷广告、户外广告及网站www.nikewomen.com上的动态广告，后者通过视频短片的形式，展现每一位运动员各自变身成为卡通女超人的独特经历。此次推广活动是与AKQA和Curious Pictures联合制作的，由来自亚太地区的五位耐克女运动员担纲片中角色。

AKQA has launched for Nike a new campaign entitled “Be Transformed”, developed exclusively for the Asia Pacific region. The campaign celebrates the transformation of women determined to drive their revolution through sport, becoming stronger and more confident. Featured throughout the campaign is the Nike Zoom Sister One+, footwear designed to give women the most out of their training.
CREATIVE/IA/MOTION:
Alex Lyman / Aynne Valencia / Bob Hall / Chantal Mora / Derek Rudd / Diana Povieng / Edvin Lee / Elizabeth Doan
Ellen Karas / Guillermo Torres Troconis / Ian Aldous / Jeremiah Wassom / Jimmy Soat / Justin Fedewa / Kyle Yugawa
Matt Law / Nate Riley / Neil Robinson / Stephanie Kodeck / Steve Clements

PM/PRODUCERS:
Jason Welch / Kevin McGoorty / Mazen Haddad / Nancy Cardillo / Paul Manangan / Rakhee Gupta

ACCOUNT:
Eliana Sur / Hyan Kim / James Jenkins / Stacy Wanless

CRD/QA:
Evan Lok / Mindy McCutchan / Nelson Shin / Ronnie Liew / Steve Sherwood / Tim Robles / Tore Holmberg