To promote Sony's new Motionflow Bravia TV, Fallon built the world's largest zoetrope, a rotating series of static images viewed through small slits, which was officially verified by the Guinness Book of Records. The filming of the zoetrope took place last November in the town of Venaria, near Turin, Italy.
Client: Sony
Agency: Fallon, London
Executive Creative Director: Richard Flintham
Creative Director: Graham Storey, Phil Cockrell
Agency Producer: Tracy Stokes
Production Company: RSA/Eponymous
Director: Vernie Yeung
Producer: Emma Cairns
Executive Producer: Matthew Fone
Director of Photography: Mattias Montero
Zoetrope Designer: Ben Scott
Zoetrope VFX: Artem
Editorial Company: Final Cut
Editor: Joe Guest
Post Production: MPC
Audio Post: Wave
Sound Designer: Parv Thind
Music: Kasabian
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