These three consecutive half page ads, via Gatecrasher, Perth, appear in a poker magazine. The reader is invited to lift the corner of the page to check his hand. The high risk / high reward hand is positioned with the line - 'Are you in?' and is set up to appeal to the professional poker player and to make him/her think. On turning the page, the reader is presented with the details for the upcoming Western Classic Poker Championships being held at Burswood Casino, Perth.
| Client: |
Burswood Entertainment Complex |
| Agency: |
Gatecrasher Advertising, Perth |
| Creatives: |
Adam Barker, Lori Canalini (Creative Director)
John Barton, Jadranko Silic, Stefan Langton (Creative) |
| Country: |
Australia |
