Ariel,碧浪: Fresh,新鲜

 

 

 

In order to demonstrate Ariel with a touch of Downy’s specially formulated fragrance of just-washed laundry, and the fact that it lasts for up to 5 days, Saatchi & Saatchi, Dubai created special packages that resembled the fresh produce commonly displayed in supermarket aisles. While doing their weekly groceries, shoppers were surprised to find a new variety of produce: freshly laundered clothing.

Advertising Agency: Saatchi & Saatchi, Dubai, United Arab Emirates
Creative Directors: Maru Kopelowicz, Sion Scott-Wilson
Copywriter: Bianca de Silva
Art Directors: Christopher Jones, Masa Al-Kutobi
Additional credits: Leah Gacal, Jihad Hamza, Joanne Miserandino, Stephane Wahlen, Hamid Naqvi, Heidi Afifi, Sameh Goubran, Muhammed Jifri, Hema Patel
Published: February 2010

Ariel 碧浪 Saatchi & Saatchi Dubai United Arab Emirates
Ariel,碧浪: Fresh,新鲜
insun
2010-03-24 09:17:08
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