沟通可以是一种行为，沟通可以是“有益的”，沟通可以带来“真心的”欢乐……
只有真正把消费者当成“主人”而不是“客人”时，才能想出这样的idea。
Coca-Cola&
#39;s New Video Proves Brand Happiness Can Be Viral
Happiness is contagious, and that "contagious" quality is where design meets the market. Coca-Cola& #39;s Happiness Machine video is a perfect example of how viral happiness can be. The brand& #39;s first viral venture captures what happened when they placed a very special vending machine on a college campus. The video launched on January 12 and topped a million views today based solely on people sharing the video through Twitter, Facebook, blogs, and word-of-mouth. The people in the video and people spreading the video will forever share a memory that cements the association of happiness with Coca-Cola.
I know I have great memories of Coca-Cola from when I was a kid. (Sorry, Pepsi.) I remember so clearly arriving in New Delhi to visit my grandparents, and then, in the midst of hottest day I& #39;d ever seen, there was a silver tray with an ice-cold bottle of Coke. My mouth still waters as I evoke the memory.
How can designers create these special moments--this magic? And not just "viral video" magic, but that everyday life magic of the emotional connection that bonds people with your brand. Can we conceive of the complete story and lead people down a path of creating smiles? When you design, do you think about the object, service, or experience in a way that focuses you on create an effect well over the horizon? As designers, that is our challenge. That is our mission.
I would love to know what inspiration you get out of the success of this short but engaging video.
Happiness is contagious, and that "contagious" quality is where design meets the market. Coca-Cola& #39;s Happiness Machine video is a perfect example of how viral happiness can be. The brand& #39;s first viral venture captures what happened when they placed a very special vending machine on a college campus. The video launched on January 12 and topped a million views today based solely on people sharing the video through Twitter, Facebook, blogs, and word-of-mouth. The people in the video and people spreading the video will forever share a memory that cements the association of happiness with Coca-Cola.
I know I have great memories of Coca-Cola from when I was a kid. (Sorry, Pepsi.) I remember so clearly arriving in New Delhi to visit my grandparents, and then, in the midst of hottest day I& #39;d ever seen, there was a silver tray with an ice-cold bottle of Coke. My mouth still waters as I evoke the memory.
How can designers create these special moments--this magic? And not just "viral video" magic, but that everyday life magic of the emotional connection that bonds people with your brand. Can we conceive of the complete story and lead people down a path of creating smiles? When you design, do you think about the object, service, or experience in a way that focuses you on create an effect well over the horizon? As designers, that is our challenge. That is our mission.
I would love to know what inspiration you get out of the success of this short but engaging video.
