编辑：Ramble
通常情况下白家电的广告诉求大多停留在大小、功能等质量要素上，却很少关注消费者在消费这些产品时的情绪和情感，家电有时候是一种传递情感的载体，这个为伊莱克斯家电产品创意的idea正是洞察了这点。
它为我们呈现的家电就像你的家人、朋友一样，给你带来更好、更有趣的用餐心情，让你尽情享受家庭的温暖、友情的美妙等等。这些，才是家电产品在实用功能之上的最真实、是最终极的利益。用生活的热忱和美好，而不是复杂的科技和功能打动你。
整个片子剪辑很棒，一张桌子不断的在实景与漫画之间穿插与承接，让人看的心情愉悦。。
The idea of the campaign is to take a category that people care very little about and inject it with emotional meaning. Typically, white-good manufacturers talked about features like cooking temperatures, sizes and capacity. Instead we wanted to talk about what these objects help the consumer to deliver. Fun mealtimes, family warmth, magical moments with friends. These are the real end benefits. It was about shifting the conversation from things the consumer doesn't care about to those things they do.
Agency: Lowe Brindfors
Executive Creative Director: Basil Mina
Creative Directors: Steven Hanratty, Hakan Fagerstedt
Writer: Steven Hanratty
Art Director: Hakan Fagerstedt
Exec Producer (Agency): Mark Baughen
Account Directors: Peter Preisler, David Boscawen
Strategic Planning: Annika Rehn, Bert Moore
Director: Mehdi Norowzian
Production Company: Joy @ RSA
Producer: Chris McBride
Editor: Alex Hagon
Editorial: Arcade Edit
Visual Effects: Smoke and Mirrors
Flame operator: John Berridge
Music: "Roll The Dice"
Artist : Sara Schiralli
