Electrolux 伊莱克斯电视广告:Table 桌子

 

编辑:Ramble

 

通常情况下白家电的广告诉求大多停留在大小、功能等质量要素上,却很少关注消费者在消费这些产品时的情绪和情感,家电有时候是一种传递情感的载体,这个为伊莱克斯家电产品创意的idea正是洞察了这点。

它为我们呈现的家电就像你的家人、朋友一样,给你带来更好、更有趣的用餐心情,让你尽情享受家庭的温暖、友情的美妙等等。这些,才是家电产品在实用功能之上的最真实、是最终极的利益。用生活的热忱和美好,而不是复杂的科技和功能打动你。

整个片子剪辑很棒,一张桌子不断的在实景与漫画之间穿插与承接,让人看的心情愉悦。。

伊莱克斯,Electrolux 电视广告: Table伊莱克斯,Electrolux 电视广告: Table伊莱克斯,Electrolux 电视广告: Table伊莱克斯,Electrolux 电视广告: Table伊莱克斯,Electrolux 电视广告: Table伊莱克斯,Electrolux 电视广告: Table

 

The idea of the campaign is to take a category that people care very little about and inject it with emotional meaning. Typically, white-good manufacturers talked about features like cooking temperatures, sizes and capacity. Instead we wanted to talk about what these objects help the consumer to deliver. Fun mealtimes, family warmth, magical moments with friends. These are the real end benefits. It was about shifting the conversation from things the consumer doesn't care about to those things they do.


Agency: Lowe Brindfors
Executive Creative Director: Basil Mina
Creative Directors: Steven Hanratty, Hakan Fagerstedt
Writer: Steven Hanratty
Art Director: Hakan Fagerstedt
Exec Producer (Agency): Mark Baughen
Account Directors: Peter Preisler, David Boscawen
Strategic Planning: Annika Rehn, Bert Moore

Director: Mehdi Norowzian
Production Company: Joy @ RSA
Producer: Chris McBride

Editor: Alex Hagon
Editorial: Arcade Edit

Visual Effects: Smoke and Mirrors
Flame operator: John Berridge

Music: "Roll The Dice"
Artist : Sara Schiralli
 

 

 

Electrolux 伊莱克斯 电视 广告 Table 桌子 Lowe Brindfors
Electrolux 伊莱克斯电视广告:Table 桌子
insun
2010-04-22 11:07:05
你可能对这些感兴趣
时光飞速向前,而我只想回到千禧年的旧梦里|好物
年度最热cult片,连官方售后都这么惊悚?
祝我们热烈地活,也能敞亮地谈论死亡。| 灵感手抄本
平静的疯感、荒诞的幽默,全在他的拼贴里
计划精神过冬,是时候让“死人微活”了 | 太阳底下
“四十年前,他用一把公园长椅向我求婚” | 灵感手抄本
作为当代人的“精神布洛芬”,Jellycat告诉了我们什么?| 品牌兔子洞
定格在热成像里
下载TOPYS APP
随时随地获取新鲜灵感
立即下载