编辑：Ramble
昂扬的音乐中，Honda热气球于瀑布之下、水雾之中缓缓升起，白底红字的The power of dreams醒目的映入眼帘。这是Honda大名鼎鼎的《Impossible Dream》广告片的结尾。但，这并不是终结版，2010年，这条片子老树发新枝，“梦想”号又一次出发了。。。
屡获殊荣的Honda本田《Impossible Dream》电视广告于4月26日推出2010扩展和增强版，这个2分30秒的广告由 Wieden & Kennedy London操刀创作，广告歌曲使用了Andy Williams的 一首曲调悠扬的歌曲《The Impossible Dream》，配合着史诗般演绎的Honda历史进程，让人不禁意气奋发、荡气回肠。从中进一步感受了Honda始终如一的《The power of dreams》的品牌主张。这一广告片5年来影响遍及全世界，横跨28个市场，包括了英国、荷兰、意大利等地区。2010年，这条片子又一次焕发生命力，新版将原版2分钟的片子扩充为2分30秒，出现了一些新元素，比如Honda飞机、机器人Asimo、天体泡汤等新元素，使得整体更加立体丰富。
话不多说，请看片：
LONDON - Honda is launching an extended and enhanced version of its award-winning 'Impossible Dream' ad across Europe from tonight (26 April).
The two-and-a-half minute ad, created by Wieden & Kennedy London, uses Andy Williams' version of 'The Impossible Dream' song and continues to use the brand's strapline, 'The power of dreams.'
The ad comes five years after the original campaign and forms part of an international rollout across 28 markets, including the UK, Italy and the Netherlands.
Executive Creative Director: Johnnie Burn/Jack Sedgwick
Creative Director: Tony Davidson/Kim Papworth
Copywriter: Sean Thompson/Kim Papworth
Art Director: Chris Groom/Tony Davidson
Agency Producer: Julia Methold
Account Supervisor: Francesca Sellers
Advertiser's Supervisor: Matt Coombe
Director: Ivan Zacharias
Producer: Nick Landon
Lighting Cameraman: Jan Velicky
Editor: FILIP MALASEK
Keywords: honda, impossible, dream, wieden, kennedy, andy, williams, power, of, dreams
附2分钟版一战成名的《Impossible Dream》TVC ：
