‘La Casera’ returns to its origins and become a model of the spanish advertising industry with this new piece titled ‘Pedazo Invento La Casera’ (La Casera: What a Great Invention), the work of the advertising agency Grey. The new campaign unites one of the flagship brands of all time with another icon of our culture, the popular ‘13 Rúe del Percebe’, created in 1961 by the spanish comic book illustrator par excellence: Francisco Ibáñez. The television campaign was directed by film director Javier Fesser.
Credits:
Agency: Grey Group
Advertiser: Orangina-Schweppes
Brand: La Casera
General management: José Antonio González Mediavilla, Roberto Sánchez Simón
Creativity: Javier García Monserrat, Jesús Martínez Aniceto, Nacho Hernández
Strategic planning: Ramón Ollé, Víctor Gutiérrez de Tena
Accounts: Lucía Gómez Hortigüela, Marta Bretón
Digital development: Alfonso Aznar, Guillermo Castilla
Audiovisual production: Carmen Orbe, Juan Torres
Producer: Películas Pendelton, Luis Manso, Javier Fesser
Art direction: César Macarrón
Director of photography: Alex Catalán
Post: Molinare
Music: Rafa Arnau
Sound: Filmigranas
附幕后制作花絮：
