新西兰TV2环境创意:Lost Maze 迷宫

 

 

 

Lost is a show known for its strange plot twists and confusing storylines, that always kept its viewers guessing. So Colenso BBDO decided to have a bit of fun and do the same to promote the show’s 6th and final season, and introduced an outdoor campaign of lost ‘Lost’ billboards. These special build billboards were placed around New Zealand in all sorts of odd places, then they had their photos and were uploaded on TVNZ’s website for the public to guess the locations. Weekly Lost prizes were won by those who guessed right, and new lost ‘Lost’ locations were uploaded as the season went on. And yes, they were finally all found. As for the show itself, who the hell knows what happened

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: nick worthington, Karl Fleet
Art Directors / Copywriters: Jonathan McMahon, Lisa Fedyszyn, Karl Fleet
Group Head: Lou Kuegler
Production Company: Rollercoaster Design
Agency Producer: Paul Courtney
Account manager: Virginia Frankovich
Account Director: – Celeste Pulman

found at bestadsontv.com

新西兰 TV2 BBDO Lost
新西兰TV2环境创意:Lost Maze 迷宫
insun
2010-05-25 18:01:11
你可能对这些感兴趣
如果生活赐你悲剧,把它做成玩具吧!
你这病,少上点班就好了
他们吞下生活的五味瓶,变成笑话讲给我们听|灵感手抄本
绊住路人的“猜单词挑战”,答案就在题目里?
工作暂停,为韩女文学的第一枚诺奖举杯|灵感手抄本
爆火15分钟的数字艺术家,是怎么捕捉到那一刻的?|全时漫谈
下载TOPYS APP
随时随地获取新鲜灵感
立即下载