耐克日本已为国际足联2010世界杯，推出了由巴西裔日本偶像足球员Marcus Tulio Tanaka主演的，名为‘书写未来’的全球推广活动。
该活动信息可通过Nike Japan's website nike.jp/football/future/网站获取。耐克的创意代理威登肯尼迪东京利用推特网站邀请公众上传他们支持世界杯的评论。最佳评论将在活动期间通过四个阶段被筛选。
最佳评论将印刻在放置于耐克原宿店的真人规格的Tanaka雕像上。四台摄像机将记录最佳评论印刻在雕像上的那一刻。该活动将于7月17日截止。
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Translated synopsis:
I am Japanese.
Everything starts now.
The world will take notice and doubt will be erased.
I am a defender that will attack in a split second.
Prayers will be answered.
One moment will last for eternity.
One game.
One play.
And everything will change.
Marcus Tulio Tanaka
Write the future.
Credits:
Project Write the future. Marus Tulio Tanaka
Client Nike Japan
Creative agency Wieden+Kennedy Tokyo
Executive creative directors Frank Hahn, Naoki Ito
Art director Naoki Ga
Copywriters Hiroshi Kuyama, Takayuki Rokutan
Agency producers San Takashima, Takayuki Rokutan, Shig Seng
Production Companies Taiyo Kikaku Film Rhizomatiks, Kawasaki, Limb Co, Timetron
Exposure Online, in-store
