文/VIVI
个性、创意、人性化，这些已经有点“陈词滥调”的VI设计原则，对于医院这种传统意义上专业而冰冷的机构，适用度似乎并不高。其实，创意与专业，从来就不矛盾，看看这家以色列动物医院是如何将二者结合的。
这家医院覆盖的科目广泛，因此，每位医生的名片上印有其专攻方向的动物形象以示区别，你治什么就是什么，又或者印上他/她最喜欢的动物。活泼、直观之余，动物形象以X片的形式展现，更与医院本身具有的专业形象契合。
原文：
The University Veterinary Hospital in Israel is well known for it’s expert doctors in various fields. Using the hospital’s stock of animal x-ray footage, we created transparent business cards that looked like miniature x-ray sheets. That way, each doctor was represented by an x-ray image that corresponded to his specialism or preferred animal.
Company:Kitchen Aid
Agency: BBR Saatchi & Saatchi Tel Aviv
Country: 
Israel
