文/VIVI
好的广告应该如此——把要说的说完,让点评者无话可说。
所以我只能说,也许我们该学习的,是如何将车祸、瞌睡等等元素,集中在这样一个小小的范围内呈现,让肇事者与观众,双双无处可逃。
最后,为了弥补冷场的尴尬,让我们来唱一句应景的歌吧,“忽然天亮,忽然天黑,诸如此类……”
Sleepiness is stronger than you.
ThaiHealth
Don't Drive Sleepy Project
Advertising Agnency: BBDO Bangkok, Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Executive Creative Director: Subun Khow, Vasan Wangpaitoon
Creative Director: Taewit Jariyanukulpun
Copywriter: Pattrapong Lapjarupong
Art Director: Nirun Sommalardpun
Photographers: Aunchai Secharunputong, Nok Pipattungkul
Illustrators: Ploy Lumthong, Tharect Kangkrich