正当 NBA「小皇帝」詹姆斯（LeBron James）新一代战鞋LeBron 8推出的同时，Nike Basketball 也推出詹姆斯的全新广告《Rise》。宣布一个新的LBJ诞生。
以下为Nike官方说明：
“勒布朗做过什么或者没做过什么都不是这部视频的内容，这部视频所描述的是人们对他的期待与他对自己的期待之间的冲突。他该何去何从？谁都不知道答案。”
相关网址: http://nikebbn.com.cn/lebron_index.php
Credits:
Agency: Wieden + Kennedy, Portland
Client: Nike
Creative Director: Alberto Ponte, Ryan O'Rourke
Copywriter: Caleb Jensen
Art Director: Taylor Twist
Producer: Erika Madison
Executive Creative Director:Mark Fitzloff, Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Production Company: Imperial Woodpecker
Director: Stacy Wall
Executive Producer: Doug Halbert
Line Producer: Dina Oberley
Director of Photography: Sal Totino
Editorial Company: Spot Welders
Editor: Robert Duffy
Post Producer: Carolina Wallace
Post Executive Producer: David Glean
Assistant Editor: Healy Snow
VFX Company: Public
VFX Supervisor: Tony Smoller
Flame Artist :James Allen
VFX Producer: Rachel Kaminek
Sound Company: Stimmung
Sound Designer: Gus Koven
Producer: Jack Caitlin, Ceinwyn Clark
Song: "Crockett's Theme" by Jan Hammer
Color Correction: Company 3
Colorist: Dave Hussey
Mix Company: Lime
Mixer: Loren Silber, Mark Meyuhas
Producer: Jessica Locke
via Duanmu.net
