上海，2010年12月8日电—Tribal DDB上海为中国飞利浦照明推出了一个全新的、卓越的项目：灵感视界。作为一个综合性的互动网络平台，灵感视界提供了广泛的信息和资源，尤其迎合了富有创造力的专业人士用LED照明取得最佳的创新立异效果的需要。
灵感视界是企业对企业的平台，该平台将成为中国设计和建筑界精英们获取知识、创造力和人际沟通的重要平台。它的服务目标主要为三大人群：建筑师、室内设计师和灯光设计师。通过灵感视界，富有创造力的专业人士可以和飞利浦就通过灯光的使用，提高室内设计、建筑设计和风景设计方面进行共享和合作。
该平台将通过一些中国最好的案例研究，全球照明趋势，设计和产品应用的业内专家的思想才智等等的展示，使得使用者们大受启发。此外，网站的使用者们还可以相互观摩专业作品，分享各自的观点。
“灵感视界将提供一个独一无二的以中国为中心的沟通平台，以便富有创造力的专家们在内部以及和中国飞利浦之间加强合作。这还是一个证明飞利浦正在努力促进和富有创造力的专家们的更加紧密合作的例证，”飞利浦大中华区市场总监Bert van den Berg 说，“Tribal DDB上海和飞利浦紧密合作，继续为我们提供灵活有效的解决方案，因此它非常了解我们的需求，也非常了解我们在价值链中的主要股东的需求。”
“我们的目标是成为我们的主要股东们的忠实的、重要的业务伙伴。我们想通过激发和提升富有创造力的专家们，以达到与他们建立更深的、更长期的合作关系的目的。灵感视界是我们的一笔宝贵的财富，它将飞利浦和这些具有高度创造力的人群紧密联系起来，”Tribal DDB上海的常务董事Jit Hoong Ng 说。
灵感视界网站：http://www.lighting.philips.com.cn/lightcommunity/index.wpd
About Tribal DDB China
Tribal DDB China, part of DDB Greater China Group, is a full service digital agency offering the highest levels of strategic insight and creativity in digital media. Key clients include McDonald’s, Volkswagen, Philips Consumer Electronics, Philips Lighting, C&A, Johnnie Walker and ACER China. Tribal DDB Shanghai was ranked 2nd best Digital Agency in China in 2010 by China Advertising Magazine.
About Tribal DDB Asia-Pacific
Tribal DDB Asia Pacific is comprised of 17 offices in 11 countries. As a dedicated digital agency, we nurtureexcellence in; technology, CRM, e-commerce, health, search, consulting, ROI, gaming, mobile and social media. Our core centers support offices around the region and extend across the global network. Tribal DDB was awarded the coveted title of Digital Agency of the Year Asia Pacific in 2009 by Media magazine.
Key clients include; J&J, McDonald’s, Philips, Volkswagen, Tourism Australia, Financial Times and Reliance. Regionally, campaigns for the likes of McDonald’s, Philips, Telstra, J&J and Volkswagen continue to be recognized for their outstanding local insight and innovation.
About Tribal DDB Worldwide
Tribal DDB Worldwide (www.tribalddb.com), an Advertising Age A-List Agency, is headquartered in New York and includes 56 offices spanning 36 countries throughout the Americas, Europe and Asia-Pacific region. The first digital agency to win the Grand Prix in Film for Philips Cinema 21:9 at the International Advertising Festival at Cannes in 2009, Tribal DDB was also the first digital agency to ever win Global Agency Network of the Year from Advertising Age in 2007. In 2005, Tribal DDB was named Interactive Agency of the Year by Adweek and the Cannes International Advertising Festival, where it took home the most Lions and the Cyber Grand Prix. Tribal DDB Worldwide is part of Omnicom Group's (NYSE: OMC) DDB Worldwide.
