文/VIVI
有历史的品牌,总想着怎样跟自己的历史挂上关系,烘云托月。Martell XO这种做法,直白而不失格调。
Advertising Agency: TBWA\MAP, Paris, France
Creative Director: Sébastien Vacherot, Manoëlle Van der Vaeren
Art Director: Nicolas Boyer
Copywriter: Marc Platet
Photographer: Mark Seliger
Art Buyer: Vanessa Barbel