文/VIVI
年关将至，送什么礼物给客户又成了头疼事。
Kaffeine Communications的立体日历可供参考。它含有16张独立的卡片，合则可以组成中国年历中的“兔”的形象，分开则是12个月份牌及4张公司宣传卡片。
The calendar represents a constructor set made of 16 separate cards with slots which can be joined in any combination. Each card contains a month schedule and an advice about how to make some good. Additional 4 elements are the agency’s business cards. 16 is the quantity allowing constructing a certain figure, e. g. the Rabbit, the 2011’s patron according to Chinese calendar. The main idea of the calendar lies in the possibility to construct one’s year of good deeds. The calendar is Kaffeine Communications advertising agency’s self promo. It was presented as a NY gift to the agency’s clients, partners and friends.
Advertising Agency: Kaffeine Communications, Kyiv, Ukraine
Creative Director: Anze Jereb
Art Director / Illustrator: Denis Pogrebnyak
Copywriter: Nadia Skrynnyk
Published: December 2010
