文/VIVI
这是三星记忆卡一次别开生面的互动营销活动。
通过网站征集，将人们上传的各种信息制作到一张张的记忆卡里，然后将记忆卡固定在纸飞机上，这样，一个漂流纸飞机就做好了。
氦气球把这些纸飞机带到37339米的高空后爆裂，纸飞机们四散而去，飞向未知地域、年龄、兴趣的人们。
通过对少数没有飞散的纸飞机上记忆卡的检测，它们完全无恙，运转正常。
这证明了三星SD卡的坚固耐用，而这只是第一步，这种物理上的胜利，比起后期与收到漂流纸飞机的人们的情感互动，一定是小巫见大巫。
The balloon, filled with helium gas and carrying a load of paper planes, took 2.6 hours to rise to 37,339 metres (that’s at the edge of space!), where it burst and took only 40 minutes to fall back to earth. It landed in a forest just south east of Berlin, where our team had to use a very long pole to retrieve the payload from the top of a tree.
The hand-crafted paper planes with their precious cargo of Samsung SD memory cards were released at around 36,3500 metres and could land anywhere!
If anyone finds a plane and memory card, they can contact us at www.projectspaceplanes.com/ask and we will try to put them in touch with the person who uploaded their piece of data onto that memory card.
We’ve already tested the few cards that got tangled in the net and therefore weren’t released, and they all work perfectly!
For all of the up to date information, check out this blog: www.projectspaceplanes.com.
Advertising Agency: The Viral Factory, London, UK
Production Company: The Viral Factory
Director: The Viral Factory
Seeding & digital media planning: The Viral Factory
