文/vivi
购物袋，用可再生纸制造就已经足够环保了吗？非也。
环保的定义应该是物尽其用，比如Lee制造的这批"Never Wasted"购物袋。
每只纸袋都可以拆分成一堆好玩好用的小物件，比如笔筒、告示贴、书签，等等，既物尽其用，娱乐大众，又能进一步传播品牌信息。
这批纸袋也获得了热烈反响，原定的3000只后来追加制作了百倍数量。
此举也许值得国内的相关创意文化产品借鉴。
With the relevance of eco-friendly initiatives increasing every day, Lee wanted an innovative solution that would display their affiliation towards the same and also spread the message amongst their customers. To drive the message home in a fun and effective way, we went for something a bit more inventive than just a bag made of recycled paper. The ‘Never Wasted’ shopping bag that can be reused in one way or another. Some for fun, some for function, but nothing ever goes into the trash. Not only did this make the idea long-lasting and interactive but also conveyed the message in a fascinating manner. A surge in interest from patrons forced us to produce 100 times more bags than the initial production of 3,000 bags.
Advertising Agency: Happy Creative Services, Bangalore, India
Creative Director: Praveen Das, Kartik Iyer
Art Director: Viduthalai Raj
Copywriter: Athul
Illustrator: Vinayachandran
Designer: Viduthalai raj
Studio: Rama Krishna
Published: November 2010
