我们也有好创意—2010国产好广告精选

1 香格里拉酒店全新品牌形象至善盛情，源自天性

Shangri-La Hotels & Resorts: Wolf, Swan, Dolphin

Advertising Agency: Ogilvy & Mather, Hong Kong
Creative Director: Pierre Desfretier
Art Director: Pierre Desfretier, Genevieve Hardy
Copywriter: Kwei Chee Lam, Edgard Montjean, Troy Sullivan
Account Manager: Adam O’Conor, Laura Le Roy

2 三里屯VILLAGE: 购物奇遇记

灵智北京出品。

3 奔驰GLK豪华中型SUV 系列广告

这一季的slogan是“不敛锋芒，尽显光芒”。奔驰GLK300的最新广告，将这辆中型SUV的特质幻化的更为具象的表达——成熟、有冒险精神、勇敢、有掌控力、信守承诺，这样的男人令林志玲倍感倾心，选择张涵予作为演员也恰到好处。在林志玲嗲声嗲气的将征婚标准娓娓道来时，一脸冷峻的张涵予及其到位的将这一切表现了出来。

4 MINI中文广告

5 青岛啤酒：喝青岛，懂中国

Credits:
Project: 喝青岛懂中国
Client:青岛啤酒
Brief: 以中国啤酒代表者的身份向世界介绍中国啤酒文化以凸显品牌的国际化形象。
Creative agency:上海奥美广告有限公司
Creative Directors: Kevin Lee
Account Lead: Joyce Chang
Exposure: print 杂志、户外
Executive Creative Directors: Kevin Lee
Art Director: Ethan Lin/lei Zhang/Robin Wu
Copywriter: Cindy Shen
Creative Directors: Cindy Shen
Agency Producer: Qin Lin

6 Huggies 好奇纸尿裤：宝宝的梦境

加勒比海盗

佐罗

白雪公主

好奇纸尿裤，让小探险家们的屁屁舒适干爽。

Keep little explorers high and dry

Agency: Ogilvy, Beijing, China
Executive Creative Director: Bill Chan
Creative Directors: Jacky Lung, Kweichee Lam, Xingsheng Qi
Art Directors: Xingsheng Qi, Shengxiong Chen, Zhihua Zhong, Jacky Lung
Copywriters: Guilin Bo, Kweichee Lam
Art Buyer: Xiaohang Liu
Illustrator: Yu Chen
Advertiser’s Supervisor: Helena He
Account Manager: Maggie Zhou
Account Supervisor: Monica Hung

7 毛宝洗洁精,Mao Bao Dishwashing Liquid

“Mao Bao liquid dishwash with dahlia essence.”

Advertising Agency: Bates 141, Taiwan
Creative Directors: Richard Yu, Ivan Liu
Art Director: Kim Chiu
Copywriter: Echo Shao, Ivan Lu
Illustrator: Hsin Hun Huang, Kim Chiu
Photographer: Tse-I Lai

8 Aucma 澳柯玛：中国风

Agency: Liksus(灵思传播), Beijing, China
Creative Director: Polar Qiao
Art Directors: Polar Qiao, Luo Ze, Feng Xinghui, Zhong Yehai, Huang Xuejing
Copywriter: Zhao Dengzhuo
Photographer: Hui Jing
Published: June 2009

9 美的安防：让小偷无处藏身

美的(Midea)安防摄相机，让偷儿们仿佛置身独演大舞台。

广告代理: Ogilvy, Shanghai, China
执行创意导演: Kevin Lee
创意总监: Kevin Lee, Kit Ong
艺术指导: Robin Wu, Minsheng Zhang, Jordan Dong, Zhang Lei, Kevin Lee
文案: Kit Ong
摄影: Keno Zhao (Refine Images)
Typographer: Robin Wu
后期: Joo Jeoh (Refine Images)
Account Manager: Cissy Shen
Account Supervisor: Shining Gao

10 美最时旅行社：是时候跟家人一起度个假了

工作整一年了，工作一次次铺满了桌面，到了该跟家人一起度个假的时候了！
新年给力，各位朋友！

Time for a family vacation? / 美最时旅行社

广告代理: BBDO, 台北台湾
创意总监: One Chang, George Liou
艺术指导: Tom Huang
文案: Ivy Lu